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E-commerce sales have seen a large uptick in the last year. This is mainly caused by the spike in customers shopping for most of their needs online due to lockdown orders caused by the pandemic. However, keeping your sales up and finding ways to keep customers can be difficult when things begin to go back to normal. Most statisticians and economists project that the demand for e-commerce sites will continue, but knowing how to stick around above all your competitors is a great way to create solid plans for growth for moving forward.
Increase Customer Trust
Customers have reported feeling trepidation at purchasing goods online from retailers that are not household names. This can be a huge problem for small and startup e-commerce stores. Knowing how to gain your customers’ trust should be your first area of focus. The main component in creating a trusting environment that customers feel safe shopping within is to invest in the security of your site. Digital sales issues like CNP fraud are also seeing a dramatic increase. Both friendly fraud and criminal fraud are common occurrences, but it can greatly affect your bottom line if these issues are not handled urgently. Invest in a chargeback company to decrease the chances of losing resources and trust on your e-commerce site.
Invest In Security
The trust of your customers is a valuable asset, but you’ll quickly lose that good will without making good on your promise to protect your clientele from harm. Cybersecurity can help you minimize and mitigate potential cyber attacks that might target you and your customers. This begins with investing in encryption and description for your website, because this can make intercepted data useless to the perpetrator. Failing to secure your website can lead to the seeding of malware and the data leaks that tend to come with it, and it will make your business less visible to Google.
You’ll need to secure your app, as well. E-commerce apps are often made with APIs to save time and money during the development process, but the same APIs are available to hackers who can potentially use them to find and then exploit weaknesses in apps made using them. API security is a necessity when every company has its own apps and needs to make them on the cheap. And the trend of using APIs is likely to continue as e-commerce continues to make businesses more viable during and beyond the pandemic.
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