When you open an independently owned shop, you don’t have a corporate office to guide you through decorating and branding. You have to roll up your sleeves and become your own interior designer. If you feel a little unsure where to start, here are some easy options to get the ball rolling.
If you rent, check with your landlord to see if you can give the walls a coat of paint that matches your branding. If such an undertaking isn’t allowed, ask about vinyl decals or mounting artwork. Rugs may help break up the monotony of single-toned concrete floors but should be chosen wisely as some can be a tripping hazard to customers.
If you’re having a hard time finding matching chairs or racks, lean into it. There is a Japanese design aesthetic called wabi-sabi, which embraces life’s imperfection and impermanence. You want to be deliberate with your choices, ensuring that they fit your overall vibe, but don’t let perfect be the enemy of good enough.
Everywhere a Sign
Signage is important to all businesses. It lets people know who you are and what to expect from you, and it helps people navigate your wares and services once inside. Finding a business that specializes in vinyl signs Salem Oregon will ensure you have professional quality and easy application.
A Green Thumb
Varieties of flora such as Snake Plants and Madagascar Dragon Plants thrive in low-light and are perfect for shops. If you find yourself forgetting to water plants and often end up with pots full of dead leaves, never fear. There are silk imitations that look just as beautiful and require none of the care.
Even if you rent, it is important to “own your space,” at least from a decorating standpoint. You don’t have to make big changes, just let yourself relax and be yourself.