{"id":536,"date":"2020-07-21T08:28:13","date_gmt":"2020-07-21T08:28:13","guid":{"rendered":"https:\/\/teextile.com\/?p=536"},"modified":"2020-07-21T08:28:13","modified_gmt":"2020-07-21T08:28:13","slug":"what-makes-a-good-exhibition-stand","status":"publish","type":"post","link":"https:\/\/teextile.com\/what-makes-a-good-exhibition-stand\/","title":{"rendered":"What Makes a Good Exhibition Stand"},"content":{"rendered":"
Despite the efficiency and popularity of digital marketing, having your own exhibition stand at exhibition shows is still a very useful and practical form of traditional marketing that works wonders to this day.\u00a0<\/span><\/p>\n Regardless of whether you already have experience in organizing your brand\u2019s exhibition stand or are a complete newbie on the matter, the following tips will help you create the ideal stand for boosting your brand\u2019s awareness.<\/span><\/p>\n The main attraction of your booth at the exhibition show will be <\/span>the products you want to promote<\/b> and have on display.<\/span><\/p>\n It can be very tempting to display a whole range of the products you offer, but if you offer a whole lot, it would be more effective to opt for those that are the most popular. If there are <\/span>too many things<\/b> on display at your stand, the entire setup will appear <\/span>cluttered<\/span><\/a> and<\/span> less attractive<\/b>. Visitors won\u2019t be able to take a good look at specific products either.<\/span><\/p>\n On the other hand, you <\/span>shouldn\u2019t practice minimalism to an excess<\/b> either. That can create an impression that your brand doesn\u2019t really have a lot to offer and it might come off as boring and plain to the visitors.<\/span><\/p>\n Exhibition shows are typically brimming with people. Attendees, even though interested in checking out different booths, can soon get tired and experience considerable eye strain as they move from one display to another. If you want to entice them with your stand, you have to make sure that <\/span>the entire area is well lit<\/b>.<\/span><\/p>\n Not only will good lighting help the visitors <\/span>check out what you have to offer<\/b> as there wouldn\u2019t be any issues with visibility, it will also shine a light on your banners, promotional content, and other materials.<\/span><\/p>\n Clutter is not only an issue when it comes to displays but the entire stand as well. As people come and go, chances are there will be a lot of leaflets left lying around, dust and dirt left from shoes, and other bits and bobs that the visitors could have dropped.<\/span><\/p>\n In order to keep your exhibition stand attractive, make it a point to <\/span>clean it periodically<\/b>. Go around picking up discarded papers, materials, and other rubbish. Also, quickly sweep the area every once in a while.<\/span><\/p>\n No exhibition stand can look professional and attract attendees if it doesn\u2019t showcase adequate promotional content, materials, and design. <\/span>The graphics have to be of the highest quality, with bold fonts, and well-incorporated branding<\/b>. This is why it\u2019s paramount to work with professional designers, such as the experts at <\/span>Printroom<\/span><\/a>, for example.<\/span><\/p>\n Even though it\u2019s not necessary to crowd your stand with a bunch of different banners and promotions, it\u2019s still crucial to have those promotional elements that will be striking enough to <\/span>draw attention and engage the target audience<\/b>.<\/span><\/p>\nYour Display Shouldn\u2019t Be Cluttered or Empty<\/span><\/h2>\n
Utilize Lighting to the Fullest<\/span><\/h2>\n
Maintain a Tidy and Neat Stand<\/span><\/h2>\n
Superb Design and Graphics<\/span><\/h2>\n
Make Use of Promotional Gifts<\/span><\/h2>\n