{"id":536,"date":"2020-07-21T08:28:13","date_gmt":"2020-07-21T08:28:13","guid":{"rendered":"https:\/\/teextile.com\/?p=536"},"modified":"2020-07-21T08:28:13","modified_gmt":"2020-07-21T08:28:13","slug":"what-makes-a-good-exhibition-stand","status":"publish","type":"post","link":"https:\/\/teextile.com\/what-makes-a-good-exhibition-stand\/","title":{"rendered":"What Makes a Good Exhibition Stand"},"content":{"rendered":"

Despite the efficiency and popularity of digital marketing, having your own exhibition stand at exhibition shows is still a very useful and practical form of traditional marketing that works wonders to this day.\u00a0<\/span><\/p>\n

Regardless of whether you already have experience in organizing your brand\u2019s exhibition stand or are a complete newbie on the matter, the following tips will help you create the ideal stand for boosting your brand\u2019s awareness.<\/span><\/p>\n

Your Display Shouldn\u2019t Be Cluttered or Empty<\/span><\/h2>\n

The main attraction of your booth at the exhibition show will be <\/span>the products you want to promote<\/b> and have on display.<\/span><\/p>\n

It can be very tempting to display a whole range of the products you offer, but if you offer a whole lot, it would be more effective to opt for those that are the most popular. If there are <\/span>too many things<\/b> on display at your stand, the entire setup will appear <\/span>cluttered<\/span><\/a> and<\/span> less attractive<\/b>. Visitors won\u2019t be able to take a good look at specific products either.<\/span><\/p>\n

On the other hand, you <\/span>shouldn\u2019t practice minimalism to an excess<\/b> either. That can create an impression that your brand doesn\u2019t really have a lot to offer and it might come off as boring and plain to the visitors.<\/span><\/p>\n

Utilize Lighting to the Fullest<\/span><\/h2>\n

Exhibition shows are typically brimming with people. Attendees, even though interested in checking out different booths, can soon get tired and experience considerable eye strain as they move from one display to another. If you want to entice them with your stand, you have to make sure that <\/span>the entire area is well lit<\/b>.<\/span><\/p>\n

Not only will good lighting help the visitors <\/span>check out what you have to offer<\/b> as there wouldn\u2019t be any issues with visibility, it will also shine a light on your banners, promotional content, and other materials.<\/span><\/p>\n

Maintain a Tidy and Neat Stand<\/span><\/h2>\n

Clutter is not only an issue when it comes to displays but the entire stand as well. As people come and go, chances are there will be a lot of leaflets left lying around, dust and dirt left from shoes, and other bits and bobs that the visitors could have dropped.<\/span><\/p>\n

In order to keep your exhibition stand attractive, make it a point to <\/span>clean it periodically<\/b>. Go around picking up discarded papers, materials, and other rubbish. Also, quickly sweep the area every once in a while.<\/span><\/p>\n

Superb Design and Graphics<\/span><\/h2>\n

No exhibition stand can look professional and attract attendees if it doesn\u2019t showcase adequate promotional content, materials, and design. <\/span>The graphics have to be of the highest quality, with bold fonts, and well-incorporated branding<\/b>. This is why it\u2019s paramount to work with professional designers, such as the experts at <\/span>Printroom<\/span><\/a>, for example.<\/span><\/p>\n

Even though it\u2019s not necessary to crowd your stand with a bunch of different banners and promotions, it\u2019s still crucial to have those promotional elements that will be striking enough to <\/span>draw attention and engage the target audience<\/b>.<\/span><\/p>\n

Make Use of Promotional Gifts<\/span><\/h2>\n

A successful exhibition show is the one where brands can ensure that <\/span>the visitors will remember <\/b>them and <\/span>keep talking<\/b> about them even after the show. Aside from leaflets and brochures, this can be achieved thanks to <\/span>free gifts and samples<\/span><\/a>.<\/span><\/p>\n

Every interested individual should be able to <\/span>receive a freebie<\/b> of sorts that will prove to be useful or interesting. For an added effect, don\u2019t hesitate to <\/span>throw giveaways<\/b> which will feature products with your branding that might be considered more special and unique.<\/span><\/p>\n

It doesn\u2019t matter whether you\u2019re a big company or still a small business; it\u2019s the free gifts\/samples that make people hold you in higher regard and turn back to your products\/services.<\/span><\/p>\n

Engage with the Visitors<\/span><\/h2>\n

Even with the amazing design, great gifts, and attractive displays, your exhibition stand won\u2019t do well if the support staff looks bored. The key ingredient to top off a successful exhibition is to <\/span>show your own interest in what your brand represents<\/b> and offers in order to spark that same interest in your visitors.<\/span><\/p>\n

Stumbling across exhibition staff that looks unfriendly means that the visitors would rather avoid getting engaged, let alone ask questions. It\u2019s your responsibility to <\/span>create a warm and pleasant atmosphere<\/b> ideal for networking.<\/span><\/p>\n

Your exhibition stand should feature your brand but it should also cater to the present attendees. Make sure that the layout is well organized so that the traffic can flow smoothly, thus minimizing the chances of people avoiding your stand due to crowds.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Despite the efficiency and popularity of digital marketing, having your own exhibition stand at exhibition shows is still a very useful and practical form of traditional marketing that works wonders to this day.\u00a0 Regardless of whether you already have experience in organizing your brand\u2019s exhibition stand or are a complete newbie on the matter, the following tips will help you create the ideal stand for boosting your brand\u2019s awareness. Your Display Shouldn\u2019t Be Cluttered or Empty The main attraction of your booth at the exhibition show will be the products you want to promote and have on display. It can […]<\/p>\n","protected":false},"author":1,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nWhat Makes a Good Exhibition Stand - Teextile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teextile.com\/what-makes-a-good-exhibition-stand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Exhibition Stand - Teextile\" \/>\n<meta property=\"og:description\" content=\"Despite the efficiency and popularity of digital marketing, having your own exhibition stand at exhibition shows is still a very useful and practical form of traditional marketing that works wonders to this day.\u00a0 Regardless of whether you already have experience in organizing your brand\u2019s exhibition stand or are a complete newbie on the matter, the following tips will help you create the ideal stand for boosting your brand\u2019s awareness. Your Display Shouldn\u2019t Be Cluttered or Empty The main attraction of your booth at the exhibition show will be the products you want to promote and have on display. 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