A sample station urging you to try a brand-new multigrain biscuit from one preferred snack manufacturer is set up as you browse the grocery store. Will you stroll over and try a sample? Do you intend to buy the product if you like the free sample product, too?
The answer is yes if you’re like 65% of buyers. A sizable portion of buyers who taste a sample product goes on to purchase it while they are out shopping. Additionally, according to 24% of the customers who participated in the poll, a free sample product convinced them to abandon their original shopping list. Simply because of this, sampling should be a part of your brand activation strategy. Learn more about sampling, the psychological theories that might account for its success, and the reasons why sampling is so helpful by reading about it.
How Does Product Sampling Work?
As described, product sampling (sometimes known as “free sample product”) is the practice of providing consumers with free goods. When a product is brand-new, sampling is done to educate consumers about the new thing. Sometimes businesses decide to sample tried-and-true goods in order to increase their marketing.
Product sampling has been around since the 1850s when a soap producer discovered that giving away free samples to customers helped his company expand. Even if the idea of product sampling isn’t new, it nonetheless has the same power now as it did decades ago.
The Psychology of Sampling and Its Effectiveness
Several psychological theories support the idea that sampling is a successful strategy for raising brand awareness and expanding your company. There is the idea of reciprocity first. The consumer might feel obligated to the brand if it offers them a free product. As a result, people might be compelled to buy the thing. Additionally, whether other customers are present at the sampling station, consumers may experience peer pressure to purchase the product.
The idea of risk aversion is the next one that explains why sampling is so successful. The mere exposure effect explains why people typically favor things they are regularly exposed to; humans fear unknown items and circumstances (in this scenario, everyday items). Giving clients a chance to sample products eliminates the danger of the uncertainty that comes with purchasing a new product. Additionally, you’re allowing customers to associate your business with good memories.
Why Is Sampling Such a Vital Step?
Do you want to know why it’s crucial for brands to use sampling effectively? Here are a few of the primary arguments in favor of including a sample in your brand awareness campaign.
- Consumers Can Try When They Buy Thanks To Sampling
Before they click “add to cart” or go to the cashier to check out, shoppers today want to understand what they’re purchasing. According to a recent poll, 65% of consumers purchase a service or item advertised at an event.
Nearly 80% of those questioned about why they made the purchase stated that it was because the company gave them a chance to test it out first. As 58% of study participants said they would repurchase the product, sampling may also promote long-term customer loyalty.
- Samples encourage customers to try products they might not otherwise try.
Did you realize that 73% of feel it is essential that receiving free samples of a product will encourage them to try a new brand or product? Only 25% of respondents said a television ad would persuade them to do so. Once more, this proves how effective sampling is. Each sampling technique will have advantages and disadvantages; free sample products are given to customers.
In contrast, 81% of people claim that if they were given a product sample, they would try it. Once more, this has psychological underpinnings: by providing the buyer a chance to experience the product, you reduce any doubt and, eventually, any concern they may have regarding their purchase. As implied, probability sampling is a form of sampling approach where each individual in a group has an equivalent probability of being chosen for the survey of sampling companies.
- Sampling Can Aid in Increasing Brand Recognition
Sampling can also aid in achieving your company’s goal of raising brand recognition. In fact, 81% of brands use experiential marketing or develop brand activations with brand awareness as their primary objective.
Are you looking to leverage the magic of sampling to create a memorable brand activation? Using information from a group, for instance, a simple free sample product, sampling firms enable marketers to make judgments about a much broader target demographic. To discover more about the ways we can assist, get in touch with Samplrr, the leading top sampling business in existence today.