Until recently, the average person did not need to write copy for his or her business. That is, until more and more people wanted to get into business. Nowadays, there are so many opportunities for entrepreneurs who want a way to promote themselves that it’s impossible for them to be successful in their endeavors without having written someone else’s bio or pitch letter beforehand.
One of the best ways that can help you sell yourself better is media training. Before you go to an interview, there are some important questions to talk about, all of which should be answered by the person who will be doing the interview.
Question 1: What is your main goal for this interview?
The first question you need to ask is what your main purpose is in going on the interview. In most cases, the person you’re meeting up with wants information that they can use to publicize your business. However, if you want to talk about your relationship with the brand or at least why you’re doing business with them, then give examples of your experience and knowledge that they can use to publicize the product.
Question 2: What is the purpose of the interview?
The second question you need to ask is what the interviewer wants to find out. Many people have their own ideas of what they want as far as questions go. If the interviewer has no idea of what he wants, then you need to help him out. Give valuable information that will be useful for the brand.
Question 3: Who should be asking the questions?
The final question you need to ask is who can ask the most important and natural questions. The reason why this is important is because you want to be able to answer it correctly and confidently. If you don’t know the answer to something, don’t make the interviewer guess.
If you can answer these questions correctly and confidently, then you will be able to move on to your next step, which is writing your bio or pitch letter. All of these questions are designed to help you sell yourself better to the interviewer and help him learn something about you that he can use in publicizing whatever product or brand that he is affiliated with.
Whenever you want to sell yourself or someone else, always take the time and pay attention to the questions that people are asking you. When you know what it is they want to know and how they want to find out, then you can feel confident in answering them, which will help sell both of you.