How Can AI Help You Drive Sales


Artificial Intelligence has become a component of our lives that we almost don’t notice anymore. From smart cars to personal assistants such as Alexa, Cortana, and Siri, it has slowly made its way into our daily routines.

But, that is not all AI can do. You can also use it in a plethora of ways to help you drive sales. This article will tell you how you can use the power of AI to boost your business.

Have a chatbot deal with customer support

In essence, a chatbot is a smart piece of software that acts as a customer support agent without any additional involvement on your part. Not only are they smart, but helpful ai bots never get tired or lose their calm or focus.

This means that chatbots can provide customer support 24/7. In return, this means greater customer satisfaction and greater user retention. Your customers are more likely to remain loyal to your product or brand if all their needs and questions get resolved quickly, and chatbots can help you achieve that.

Get to know your customers

Speaking of user retention, research has shown that a single loyal customer can bring more value to your business than several brand new ones. This is yet another area of business where AI gets to shine. It can help you get to know your devoted customers better than ever before.

Artificial Intelligence can keep track of the individual buyers and create a specialized profile with custom made recommendations and predictions based on their shopping history and buying habits.

Use AI to create useful leads

One thing that AI is really good with is dealing with vast amounts of data and processing it. One way you can use this to your benefit is to deploy it to create leads.

AI software is a highly efficient tool for spotting trends and patterns in customer data. It can automatically score leads in a way that is more accurate and less subjective than manual scoring.

Thanks to AI, sales and marketing teams have more time to interact with prospects and craft effective marketing campaigns. They can also return less-qualified leads to the marketing team for further nurturing through the sales funnel.

Use AI for more successful marketing campaigns

In the 21st century, data is power. But, raw data that is not processed is of no use to you.

When it comes to marketing campaigns, not gathering information from your data could mean losing valuable insights on why specific marketing campaigns work or don’t work, which eventually could lead to the loss of potential or existing customers.

With the help of AI, you can get insight into the complete journey that led the customer to your site. Did they follow a link embedded in an article? Have they clicked on a sponsored ad? Did they do a simple Google search that led them to your product?

All these factors matter, and combined, they can help you tailor a perfect marketing campaign.

Automation can help you save time

AI can also help you in performing many time-consuming everyday tasks. For instance, AI helps salespeople identify needs and align solutions before making the call, so they have less exploring to do on calls. According to a study, this leads to up to seventy percent less time spent on phone calls.

The same research has demonstrated that by automating lower-level sales activities with AI technology, some organizations have cut costs in half since they have more time to devote to increasing profits.

Use AI to groom relationships with your customers

As we have seen above, having strong bonds with your customer base is essential for a booming business.

AI can help identify relationships’ health and point salespeople toward those who need more attention. If it spots a customer that hasn’t re-engaged with your service or brand in a while, for instance, AI can suggest you offer them a personalized discount or try to win them over in another way.


Artificial intelligence and machine learning can be by your side throughout the entire sales process and help you in many ways.

You can use AI to have chatbots deal with customer support or use it to create your customers’ personalized profiles. When it comes to creating leads, AI can see what works and what doesn’t and even predict trends.

Overall, by handing the data crunching and more demanding aspects of work over to AI, you will have more time to devote to actual sales and thus create more revenue for your business.


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